20 March 2008

Do Not Want (spooky)

"At the Digital Living Room conference today, Gerard Kunkel, Comcast's senior VP of user experience, told me the cable company is experimenting with different camera technologies built into devices so it can know who's in your living room. The idea being that if you turn on your cable box, it recognizes you and pulls up shows already in your profile or makes recommendations...Kunkel also said this type of monitoring is the "holy grail" because it could help serve up specifically tailored ads..."

Posted in the Consumerist this morning.

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